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There are countless computer consultants out there. You have the geeks, the gurus, the evangelists, the computer guys, techs, nerds, network consultants, computer consultants and technologists, just to name a few. At the end of it all, regardless of what they call themselves, each provides a different level of service and technical know-how. Too many IT consultants solve every problem by asking you to throw money at it. New computers, new servers, new monitors, new printers, but every time you spend money, you are cutting into profitability. The key is for you to identify the right person for your needs. If you run a company, what you really need is a business technology coach to help you make the right decisions about your technology.A computer consultant is usually only interested in fixing your computers. He is not versed in any business functions and is therefore incapable of assisting you with many additional services that will maximize your information technology investments. The computer guy is great when the printer breaks or when the computer goes haywire, but a business technology coach can offer you significantly more value. Large corporations hire a Chief Information Officer to fulfill this role, but a small to mid-sized business may not need that degree of full time support. In these cases, a business technology coach will serve you well.Business Technology is any technology that serves the needs of business, including accounting, networking, and other office systems. So, while an office productivity software suite (e.g. Microsoft Office) is considered business technology, the Microsoft Xbox is not. The realization that there is a growing divide between recreational gadgets and technologies that can directly impact the business world has led to a new way of examining the direct value of technology. Business technology must add value to your company or else it is just a waste of money. There are so many products to choose from, all with competing philosophies and learning curves. More often than not, you simply accept what came with the computer when you bought it and you make due. Or, worse yet, you fall prey to that fantastic salesperson that promises the answer to all your prayers and delivers another expensive nightmare. So, the next fact you need to accept is that not all business technology is valuable to your business!The key to modern business success is to be sure to align your business goals with your technology plans. Business and technology alignment has become a Holy Grail for large multinational corporations. Because these industrial monsters are so large, anything they can do to make themselves more flexible, more responsive to their customers, is mandatory. Fortunately, most small and medium-sized businesses are agile and fast to respond. Chances are your top customers know how to get in touch with you at any time of the day. However, just because you do not suffer from the problems of these huge dinosaur businesses does not mean you cannot benefit from business / technology alignment. A business technology coach will assist you in aligning your business goals with your technology investments.The second benefit you can derive from a business technology coach is an understanding of your business processes. No two businesses operate exactly alike. Chances are your business practices have developed organically as your company overcomes new challenges. However, organic growth has a tendency to develop substantial inefficiencies that can impact profits. I have seen cases where companies print and mail out zero dollar invoices ($0.00) simply because the system was poorly automated. This is inefficient and expensive, and can easily be remedied. A business technology coach will analyze how you work to pinpoint and correct these inefficiencies.A business technology coach will then use his knowledge and understanding of your computer systems and business processes to assist you in building competitive advantage. According to a 2007 IBM study, a business technology coach should be “…engaged as a strategic partner for process and culture change.” This means that the lonely computer geek typing away for hours without human contact is not the right choice if you want to succeed. A business technology coach will be capable of working with others and must possess advanced communication and social skills to act as an agent of positive change. The computer geek that is incapable of communicating ideas or is lacking in social skills is not what you need.Also, a business technology coach understands that his job is to make recommendations. Remember, you are the ultimate decision maker, so your coach needs to present you with options, instead of ultimatums. In some rare cases there is only one course of action, but in my experience I have rarely encountered them. A business technology coach will present you with multiple options to achieve your goals. However, if so instructed, your business technology coach will make decisions on your behalf based on solid experience and understanding of your objectives.Technology is a fact of life. From cell phones to computers, technology has become a part of our everyday lives. Whether it’s to improve efficiency or to develop new services, companies all over the world are harnessing technology to improve the way they do business. Don’t trust your technology to someone that doesn’t understand business and how you work. A business technology coach can make the difference to your success.

Community media is described by Ellie Rennie (2006), in a broad sense, as “community communication.” Fundamentally, it is elusive to define the term in an absolute manner because it can take so many forms, be applied by so many different groups of people, and be directed at such a wide range of issues. The premise, however, that community media is a facilitative tool for discussion and engagement of the ordinary citizenry has some inherent implications. A major implication is that community media is for the most part independent of the market-driven commercial and mainstream media outlets. This, in turn, allows for different models of community media to offer either a wide open editorial policy or a more fine-tuned approach that is still loyal to the encouragement of community participation. The key characteristics of community media convey a more clear understanding of its definition as well as its depth and dimension in terms of how it takes shape in the civic landscape (Rennie, 2006: 208).The South African definition is that community media are either a geographic community or a community of interest. Ideally then, community media are produced, managed and owned by, for and about the community they serve, which can either be a geographic community or one of interest. “Community media is a two-way process, in which the communities participate as planners, producers and performers and it is the means of expression of the community rather than for the community.”It appears easier to posit an ideal definition of community media than to extrapolate a definition from the actual community-based media initiatives existing on the ground (McQuail, 1994). The media used are different and, as is the case with video, sometimes the medium used itself poses challenges to the notion of community participation. The ownership and management patterns are diverse, even though they can be broadly defined as non-governmental and non-corporate. The levels of community participation are equally diverse. And the aims are quite specifically different, although again, in general the aims are all for some aspect of community development.The concept of community media implies that for communities to be heard at national level, they have to be heard at grassroots level first. The potential to communicate and receive communication is a social good, which should be fairly, universally and strictly equal. Curran and Gurevitch (1991) state that the full concept of citizenship presupposes an informed participant body of citizens, most generally, if we suppose there to be a right to communicate then it implies an equal individual claim to hear and to be heard. Similarly, Freire (1990) observes that the less people are consulted, the less democracy a nation has.Community broadcasting seeks to foster debate about, reach consensus on and build solidarity in promoting and protecting human rights and achieving sustainable development, including peace and reconciliation (McQuail, 1994). Community broadcasting is about both access to and dissemination of information. It acts as media for the flow of information to and from communities, on the one hand, and the national and international levels, on the other hand (McQuail, 1994). It provides access to needed external information as well as advocacy on issues of concern, with relevant policy making levels informed by experiences at the community level and solutions generated therein. In a broader sense, community broadcasting enables greater participation by communities in national and international affairs. It has a dual role – that of a mirror (reflecting the community back at itself) and that of a window (allowing the outside world to look in at its experiences).Fraser, Colin and Sonica Restrepo Estrada (2001) argue that community media provide a vital alternative to the profit oriented agenda of corporate media. They are driven by social objectives rather than the private, profit motive. Community media empower people rather than treat them as passive consumers and they nurture local knowledge rather than replace it with standard solutions. Ownership and control of community media is rooted in and responsible to the communities they serve, and they are suitable approaches to development, (Buckley, 2000). The nature and purpose of community media initiatives should be the most important determinants. Resource shortcomings of any kind can be addressed through alternative strategies. Steve Buckley (2000) observes that democracy and communication are inextricably linked, so much so that the existence or otherwise of certain forms of communications can be a measure of the limits to which democracy itself has developed or is held back.Curran & Gurevitch (1991) state that the nature of community media is participatory and its purpose is development, “processes of public and private dialogue through which people define who they are, what they want and how they can get it. Community participation is thus seen as both a means to an end and an end in itself. The processes of media production, management and ownership are in themselves empowering, imbuing critical analytic skills and confidence about interpretations reached and solutions found. The medium chosen must, therefore, be one that enables, enhances and sustains community participation.From the above considerations, it follows that the choice of media to be used in a local community is necessarily specific to that community. What works in one community may not work in another (Lesame, 2005). For example, gender and age are factors to be taken into account when discussing sexuality, but the manner in which they are taken into account differs across communities. Literacy levels, access to radio receivers in the community at large, familiarity with symbolism and other visual devices used in audio-visual media are other considerations. The choice of theatre, local language newspapers, radio or video – or any combination thereof – is and should be dependent on both internal and external factors (Bessette, 2004).Internally, the choice should address the development aims of the community concerned and build on what forms of communication already exist, especially where the community concerned has a history or tradition of educational music and dance. And externally, the choice should ensure ease and effectiveness of impact on the national and international actors the community wishes to speak to. For example, video is a powerful medium to raise awareness about human rights concerns, but it is also a medium which does not necessarily or typically allow for the complexities of a situation to be expounded on and can thus lead to simplistic interventions for resolution. Participatory community-based planning to make the choice of a medium should take these internal and external considerations into account.

There are many options for buying a group of securities in one product. The most popular ones are mutual funds, segregated funds and exchange traded funds. What they have in common is that these products are an easy way to buy a group of securities at once instead of buying each security individually. The fund can also proportion the securities so you the individual investor does not have to. There are two main classifications for what type of fund you can purchase in terms of costs. It is important to know how these costs work so you can avoid paying too much for this convenience. These products differ in terms of how they are administered, access to the products and their costs.Active Versus Passive InvestingBefore getting into which of the products are suitable for you, there are some aspects that need to be considered so that you understand what the variations are among the products.Active investing is when someone (a portfolio manager) picks the stocks that are in the fund and decides how much of each one to hold (the weighting). This portfolio manager would also monitor the portfolio and decide when a security should be sold off, added to or have its weighting decreased. Since there is ongoing research, meetings and analysis that must be done to build and monitor this portfolio, this fund manager would have research analysts and administrative personnel to help run the fund.Passive investing has the same setup as active investing, but rather than someone deciding what securities to buy or how much of each one to buy, the portfolio manager would copy a benchmark. A benchmark is a collection of securities which the fund is compared against to see how well it is doing. Since everything in investing is about how much money you can make and how much risk it takes to make that money, every fund out there is trying to compare to all of the other funds of the same type to see who can make the most money. The basis for the comparisons is the benchmark, and then it becomes comparing between peers or funds managed the same way. Comparisons in general are done only for returns. The risk aspect of the equation is handled by looking at what type of securities the fund holds or how specialized the fund is.How Do I Know By the Fund Name If it is Active or Passive?The short answer is that you have to get to know how the fund manager operates the fund. Some clues to know more quickly if the fund is active or passive are given next. If they are intentionally trying to pick securities according to some beliefs that they have about the market, this is active management. If the fund description talks about “beating the benchmark” or “manager skill” then it is actively managed. Another clue is to look at the return history. If returns vary versus the index by different amounts each year, then the fund is actively managed. Lastly, the fees may be expensive and have sales loads.If the name of the fund says “Index” or “Index fund” there is a good chance that the fund is passively managed. If the name of the fund says “ETF” this could be a passive fund, but you need to make sure of this because some ETFs are actually active funds, but they are managed in a certain way. Most of the passively managed ETFs are provided by BMO, iShares, Claymore, Vanguard and Horizons in Canada and Powershares, Vanguard and SPDR (or Standard and Poors) and others if the holdings are from the U.S. Most of the other companies would have actively managed funds only. If the fund description states that the fund is trying to “imitate” the performance of an index or benchmark, then this implies that it is copying the index and this is passively managed. From the return perspective, passively managed funds will be very close to the index that they claim to imitate, but slightly less due to fees each year. The amount that the returns are under the index will be close to identical each year unless there are currency conversions or variances in cost which may come from currency fluctuations or hedging that the fund may do. Passive funds typically do not have sales loads as they are geared toward people who invest for themselves.There are some funds that try to mix active and passive management. These funds can be assumed to be actively managed, although their results will be closer to the benchmark than most of the other funds, so this is something to consider if the variation from the index is a factor.Types of CostsWhatever product you buy, there will be a cost associated with buying it, keeping it and selling it. This will be true whether you have an advisor versus doing it yourself, and whichever institution you go to. Even buying your own individual stocks will have trading fees which you must account for. How much you are paying for each product however as well as the advice will make a large difference in what return you will get after everything is done.There are many types of costs to be aware of when you are deciding which products to invest in. This article will focus on the passive funds that make up a growing selection of products for retail investors.The Management Expense Ratio (MER)This is the largest cost for most funds and represents the cost of managing the fund. “Managing the fund” means running the investment company, advertising, overhead and the cost for the advisor or sales person when it applies. Administrative costs like GST within the fund and accounting for trades and record keeping are also part of this cost. The MER is given as a percentage, which is the percentage of the assets that the fund manages or invests over a year of time. If you have $100,000 invested in a fund, and the MER is 0.5% per year, you are paying $500 per year to keep this fund. The cost is subtracted from the return and what you see in your investment statement is your return net of fees, or after fees. The Management Expense Ratio is the management fee plus the administrative costs. The administrative costs are usually between 0.05% and 0.1% of the assets of the fund. If the information you obtain states a “Management Fee” instead of a “Management Expense Ratio” you would have to add on the administrative costs to get the true fee. Seek out the prospectus and look up fund operating costs to find exactly how much the number is.For American funds, this would be called the “Expense Ratio” which is the same thing as the Canadian MER, but advisory fees are not included in the ER. They would be included in Canada for the MER if the product is actively managed. If the product is passively managed in Canada or the U.S., the same names apply, but no advice would be part of the cost since these products are used by people who invest for themselves and would pay for advice separately if they retain it.What Is Tracking Error?In many cases, when you are buying a passive investment, you want to imitate an underlying benchmark or index. Another way of saying this is that you want to achieve the average rate of return in a given market all the time. Since every fund has costs to operate it, you will not get the benchmark 100% of the time because this means that you would be investing for free. The tracking error is the difference between the measured return that the benchmark provides and the actual return that the passive fund or imitating portfolio provides. As an example, if the S&P/TSX index had a return of 5% for a 1 year time period and 10% for a 2 year time period, and your fund had a return of 4.5% for 1 year and 9.5% for 2 years, then the tracking error would be 0.5% each year. Tracking error tends to be pretty consistent over all time periods but not perfectly consistent because the costs of running a fund will vary, and sometimes the act of trying to follow an index can get tricky if that index is very volatile or illiquid. The tracking error is not a fee per se but it is a way of measuring the costs of owning the real fund versus the index that it is being compared to. Tracking Error is also useful in determining how consistently the fund is being managed from a cost perspective.Early Redemption FeeSome companies charge an early redemption fee if you sell their fund within a short period of time. How short the period is will depend on the institution. In some cases, it is 30 days, but it can be 90 days, 6 months, 1 year or some other time period. This fee is designed to discourage quick redemptions or short term trading of the product.Sales LoadsSales loads for passive funds would only apply to a fund that is sold through a sales person. You may be able to get the same fund without the sales person in most cases. Passive investing generally does not have sales loads – but the exception would be if an advisor recommends these funds and charges you some type of fee for the selection. This would be another question to ask if you are being advised to buy a passive fund and are not seeing any direct cost to buying the product.Currency Hedging CostsThis type of fee will occur in funds that trade in non-Canadian currencies and hedge them back so that the price you receive would be in Canadian dollars. The cost of transacting the hedge itself is the fee being described here, and it can range from 0.5% to 1% per year. If the fee is not disclosed, assuming a 0.5% fee is the cheapest that it will likely be. If you are investing in emerging market currencies or non-developed market currencies, the hedges are much more expensive to put in place and can go higher than 1% per year. This is a cost embedded in the return of the fund, but should be examined to flesh out exactly what you are paying to have the return hedged.The alternative would be to keep the securities in their home currencies and whatever changes happen to the foreign exchange rates would be reflected in the price of the product. The fact that currency exchange rates can change is a risk of your investment, but it is not considered a fee like the other fees discussed in this article. This fee does not apply if the fund price is in your home currency. You may have a U.S. dollar account, buy a fund that trades in U.S. dollars and then redeem this fund for U.S. dollars. Until you convert the money on your own to Canadian dollars, there is no currency charge. You would have a conversion charge when you change the final dollar amount to Canadian dollars.Other Passive CostsPassive investing has some unique fees such as account administrative fees, trading fees, foreign exchange conversion fees, spreads on trading, opportunity costs and separate advice fees which are not seen in the active investing world because the account will capture all of these fees.Account Administrative FeesThe account administrative fees are charged by an institution for opening your account, transferring securities in or out of your account, or an annual administrative fee to keep your account open. These fees may depend on how much money you have with the institution, and can be reduced or waived as your account balance increases. These fees tend to be a flat amount as opposed to a percentage, which means they are comparatively small versus the assets that the account may have.Trading FeesTrading fees are fees charged for trading stocks or exchange traded funds. These fees will typically be a flat fee per trade and will depend on how often you trade and what type of investments you trade. Generally, the more frequently you trade and the more exotic the product that you trade, the more the expense. The further you are from home in terms of what you trade, the more expensive the trades are is a rule that applies most of the time. The longer you hold onto an investment, the less trading you will do, and the cheaper the trading fees become over time since this cost would be spread out over the life of the investment.Foreign Exchange FeesForeign exchange conversion fees will occur each time you exchange currency. This could be for withdrawing, exchanging securities, rebalancing among the holdings you have, or getting into securities or funds that are denominated in other currencies. Most of the time, the currency exchange rate has to do with the U.S. dollar, but it can be any currency if you have foreign accounts and do the investing passively.Bid Ask Spreads and Opportunity CostsSpreads on trading refers to the bid and ask price for a given security. When you buy something, you always pay the “ask” price or the higher price that the seller wants to receive, and when you sell something you would receive the “bid” price or the lower price that the buyer wants to receive. The difference between them is called the spread. To know how much this would be, examine a price quote for the fund you want to buy when the market is open and you will see the bid-ask spread when you look at any quotation for the fund. The difference between the bid price and the ask price would be the amount you are paying in dollars. This difference divided by the price of the purchase price of the fund would be the costs in terms of a percentage. As an example, if a fund has a bid price of $8.00 and an ask price of $8.10, you would be paying 10 cents per unit or share as a spread. If you bought the fund at $8.10, the cost would be $0.10/$8.10 or 1.2%. This percentage is a “one-time” fee for every buy and sell pair of trades. The longer you hold your investment and assuming the price rises, the cheaper this spread will get in terms of percentages since the value of the investment tends to rise higher over time. The reverse would be true if the value goes down for a given investment. The spread can vary over time and depending on how much volume is trading at a certain time of day.If you decide to fix the price for buying or selling a security instead of going in at the prevailing price in the moment or “the market”, you run the risk of not getting the security or having to pay much more for it at a later date. This is called the opportunity cost and it will vary a lot with each trade but it does exist and would be considered if you are trying to time your trades and if you are doing it frequently.Advisory FeesSeparate advice fees refer to a scenario where you would pay separately for advice and the products you are buying. This would be relevant if you hire a fee for service financial planner, advice only financial planner, money coach, or consultant who charges a flat fee for advice separately from whatever products you invest in. If you do it yourself, there are costs for research, courses or software that you would purchase to help you do the passive investing. Once again, if you have a traditional advisor, you are not seeing these costs itemized anywhere because they are part of the MER of the funds you hold in their account, but these costs would be standing on their own if you invest for yourself and buying your own securities.Fees of Holding One Fund Inside of Another OneIf a fund that you want to invest in has other funds in it as part of its holdings list, then you will pay the MER fee for the fund you are buying as well as the fund(s) that the fund holds. The best way to check if this is happening is to look at the holdings list. If a fund holds another fund, it tends to be a large holding so a fact sheet with a top 10 holdings summary should provide good information. If you want to be really thorough about this, you would have to get an entire holdings list with each and every holding in it so you can see if there are minor holdings that may be funds. This is typically not necessary as the further down the holdings list a security is, the smaller its weighting is and the less impact the fees will have on your total cost.The actual numbers for each of these items will differ depending on specifically what the fund is and how it is managed. If the fee is necessary to operate the fund, like currency hedging, then this would be included. Whether a fund holds stocks or another fund can also impact withholding taxes if the fund is investing outside of Canada – particularly for U.S. products. This topic can get complex, so it will not be discussed here. Some funds will contain other funds to get access to illiquid markets, or to trade in parts of the world that have hundreds of securities. Buying a fund in these cases would actually save on time and trading costs, so it can be justified depending on the market being invested in.Intangible CostsThe key takeway is that you need to do a cradle to grave analysis of what you have and see the costs from beginning to end to get an idea of what is really happening. Ideally, the costs should factor in time spent, effort spent on research, tools used for investing and costs of discipline and assurance which would be available when dealing with an advisor that may not be there when you are doing it yourself. When comparisons are done to the market index or benchmark, this is really an ideal (free) comparison which is not realistic. You cannot buy a free version of the index – the ETFs come closest to this and are represented as the passive way to invest.Where to Find These Costs?The most comprehensive place that will contain the most detail regarding fund costs is the prospectus. This can be found be searching for the product name and the word “prospectus”. If you do not know the exact product name, you can search the fund management company only and then search for the product name on their web site. The fund companies will have these documents with the regulator as well as their own web sites and they will be typically in PDF format which can be read and downloaded from your computer. A simplified prospectus would also have the same data that you would be looking for regarding fees.

We have all seen the inviting headlines: “Home-based Business Ideas That Can Make You Millions”; “The Hottest Home-Based Business Ideas to Use Now!”; “Launch a Successful Home-Based Business with These 10 Can’t-Miss Business Ideas.” The list of such headlines is endless, followed by articles that galvanize the reader’s interest in starting his/her own enterprise with visions of “happily ever after” outcomes.But the first idea that I must present is that envisioning and dreaming about a home-based business is only a prerequisite towards successful entrepreneurship. Constructive action must follow any home-based business idea!There exist so many entrepreneurial wannabees who remain in a constant state of immobilization. Such individuals often possess intelligence and creativity, even thinking outside of the box, but remain entrapped in the idea that they cannot pursue a home-based venture due to time or financial constraints. Others feel powerless to take action because they don’t know where to start. Indeed, they are uncertain as to what steps to take, going from inspiration and cognition to actual business production. Still, other aspiring entrepreneurs must confront self-imposed limitations, believing that they are incapable, incompetent souls who are not deserving of acquiring good fortune. Fear often predominates their collective mindset as there is much trepidation that the outcome of any home-based business idea will be an unfavorable one.Regardless of the reason, refuse to remain in a state of immobilization. If you have an idea for a home-based business, go forward with it! Of course, any idea for a business venture must be thoroughly researched and evaluated. One needs to consider the competition, costs, labor and time involved, the methods and procedures of the given business, potential return on investment and a host of other issues. The importance of business preparation cannot be underestimated. However, if you determine that the idea is viable and has merit after engaging in exhaustive research (even calling upon experts for advice), you owe it to yourself to implement it.But many people who want to quit their jobs and discover their ideal home-based business may not have a concrete idea as to the type of enterprise to launch. Others may possess a few simmering thoughts as to which direction to go but the primary idea that resides in the cyberspace of their minds is that they are just desperate to work at home!In order for a particular home-based business idea to germinate, perhaps one must first explore one’s own interests. Is it possible for an avocation to become a vocation? If you are passionate about creating jewelry, for example, that may be the underpinning of a home-based startup jewelry business. If you are a photography aficionado, photography may be the means to gain self-employment.Successful Internet marketers always trumpet the importance of finding a niche. Your interest may uncover a niche that proves profitable. If you can tailor your hobby and interest to meet the needs and demands of a particular market, you can quickly prosper.Local markets can even be tapped to develop a money-making enterprise. Consider a home-based entrepreneur who creates a free community newsletter, receiving advertising dollars. Another may find it more creative and profitable to sell a map of the local establishments, designed on a placemat presented by a given restaurant. The businesses listed on the map pay to be highlighted. Think about those who have created local surveys and reviews (comparing restaurants, hotels, etc.) and selling the resource at bookstores. The jeweler and photography, in our example above, may create work that reflects local influences, and thereby, gains local popularity. For example, I have a friend who resides in Alaska who is a sculptor and photographer. He has an inherent love of nature and outdoors, and captures the Alaskan wilderness and myriad forms of wildlife in his work. His creations subsequently capture the attention and dollars of his fellow Alaskan residents.Obviously, an interest or passion in a particular field should be accompanied by a certain amount of competence or skill. It is difficult, for instance, to become a successful artist if one does not know how to draw. Proficiency need not be inherent; it can be developed. But one should have a firm grasp of one’s abilities, talents and, don’t minimize it – potential. As Carol Brady, celebrated TV mother of the Brady Bunch series once wisely declared, “Find out what you do best and do your best with it.”(When developing an entrepreneurial mindset — when you are trying to create and define your home-based business ideas — be open to all resources, including popular cultural influences such as television programs and movies. Indeed, as actress Melanie Griffith said in her role as Tess McGill in the movie, “Working Girl”: “You never know where the big ideas will come from.”)While exploring your interests and aptitudes, as you are open to a plethora of possibilities and opportunities, think about the prevailing winds of societal needs that change from time to time. Are there any national or local trends that you observe? Are there any growing markets? What are some fundamental needs that can be satisfied on a local and/or national level.Unfortunately, for example, consumer debt continues to skyrocket in the United States. Millions of Americans owe more money than they make. So many people merely pay the interest portion, not the principal, of their credit card bills and find it increasingly difficult to pay crucial bills, such as a home mortgage. Any real estate agent can attest to the steady and scary upward climb in the rates of foreclosures. Opportunistic companies are responding to this alarming trend. Home-based businesses relating to the burgeoning consumer debt are proportionately increasing, specializing in credit counseling, debt consolidation and even collection.Consider another trend: While we continue to become more health and fitness-conscious, the rate of obesity remains on an upswing. Certain home-based businesses cater to each demographic and some to both. A self-employed fitness trainer primarily taps into our collective interest to get into better shape. A purveyor of weight loss products gains from our national obsession to lose weight. Those who are designing programs that incorporate an exercise regime with a recommended protocol of dietary modifications may prove to be doubly fortunate.So keep your finger on the pulse of “hot markets” and you may warm up to a very profitable undertaking. But don’t be afraid that your home-based business idea is too common, especially if it relates to tried and true home-based businesses. You may have an idea to add a twist to any business and deliver your own brand of special service.Among the most frequently touted best home-based businesses include computer repair, childcare, coaching (life coach or Internet business coach) and tutoring, distributing and selling tangible goods or information-related services, interior decorating, photography, transcription services, dealing antiques and collectibles, handicrafts, baking, sewing and gardening and farming. The list is not exhaustive but presents fields that have proven profitable for the home-based business owner.Many home-based business entrepreneurs decide not to walk or run on the conventional path. Their home-based business ideas are unique. Look at this creative entrepreneurial venture: Providing surf reports to those who want to “hang 10.” The owners of this business are hanging a lot more zeros when it comes to their bottom line. Another company profits from the absent-minded by offering a “reminder service,” reminding clients about special dates or occasions several days in advance. Many home-based business owners make a living by providing specialized instruction: Stop smoking groups, public speaking courses, women’s empowerment seminars are all variations on the theme of providing direct instruction. Maybe I should start a tutorial center on viable home-based business opportunities … but then again, this field is already saturated.Even absurd home-based business ideas can take off, leading to early retirement for the home-based business owner. The Pet Rock, Designer Dirt, deeds to land that once belonged to famous people (e.g, Abraham Lincoln, Elvis Presley) have all contributed nicely to the financial coffers of their creators. Certain television programs love to highlight the offbeat, out-of the-box home-based business owner who has a unique idea. Think of something unusual and you will get massive publicity, especially if it involves a celebrity. I’m sure there are entrepreneurs right now, for example, who are getting a fat wallet on the coattails of Paris Hilton with their “Free Paris” t-shirts, bumper stickers, buttons and posters. They can even cater to the “Anti-Paris” community with their “Don’t Free Paris” paraphernalia.In conclusion, it is crucial to act on the idea of pursuing a home-based business venture. Do the required research and preparation and consider your talents, abilities and potential. Think about any trends in business or growing markets that you can use to your advantage. Learn about businesses that have proven to be profitable for other home-based business owners. And do not, under any circumstances, be afraid or hesitant to think outside the box. In our culture, a crazy idea can very well lead to crazy money.These home-based business ideas may transform your aspirations into action. You deserve to be your own boss – the captain of your own ship. Let your ship come into port!