As news of the continuing problems in the sub-prime mortgage markets spreads, most people do not expect to be affected by it, since they do not have a sub-prime loan. Business borrowers especially may be wondering how problems in the residential markets could impact them, “How could someone else’s bad home loan impact my business?”What has happened? Almost everyone knows this part of the story by now. Throughout the housing boom, some residential lenders attracted “sub-prime” borrowers to the table with low, adjustable rates. The residential lenders then assembled them into packages and sold them in the financial markets as securities.As the fixed periods of these rates ended, the recent increases in rates (as an example, the Federal Reserve raised its key rate for 17 straight quarters from 2004 to June 2006 – from 1% to 5.25%) drove their home payments beyond their ability to pay. Although many of these borrowers were able to re-finance with fixed-rate mortgages, too many were not so lucky. Combined with a slowing housing market, these home-owners found themselves stuck in a mortgage that they could not afford. This has led to the “sub-prime meltdown” we are all hearing about.So, what does that have to do with the lease on my forklift or the re-financing of my warehouse, asks the entrepreneur? Well, over time, the financial markets have become globalized – like every other market. Many of the same investors who bought those sub-prime mortgage securities buy securities in commercial loans or invest in private lenders or equity firms. Now, these funding sources have become skittish and are wondering if they should hold on to more of their money – just in case something else is going to happen. Also, as the sub-prime securities exceeded their expected levels of default and investors stopped buying new securities, lenders were left with billions of dollars of securitized mortgages on their books and were unable to flip them to replenish their funds for new loans – residential or commercial.That means a decrease in supply and, as all of you business owners know, that leads to increased prices. Also, as with many markets, there is sometimes a “knee-jerk” reaction to raise prices because everyone knows you raise prices in this kind of situation. This is causing what many economists are referring to as a “liquidity squeeze”. A “liquidity squeeze” is where the riskiest borrowers are cut out of the market.What is next? Well, there are two main paths that this could take – bad and good – with varying levels of pain for everyone. The bad path is that the sub-prime problem is more massive than anyone can foresee, that millions more are on the verge of foreclosure, and that we go from a “liquidity squeeze” to a “credit crunch”, which is where no one can get a loan.The good path is that this is a temporary bump in the financial markets and that once the dust settles and everyone sees that there are not anymore shoes to drop, things can return to normal (normal being pre-boom with stricter underwriting standards) and rates will come back down some (there will still be less money out there and its owners will be more risk adverse).Which will it be? That is a tough call for experienced economists, but the consensus of what I am reading and hearing from them in person is that we will follow the good path. Based on their arguments, I am going to come down on the side of the optimists in this case.Why? The optimistic economists are pointing to a number of factors: 1) the global and US economies are still strong overall – in the US, inflation is low (though not low enough for the Fed to be excited about cutting rates, although that may be changing, growth varies from moderate to strong, and employment is high; 2) the Federal Reserve has room to reduce rates if necessary to improve liquidity; 3) estimates are that a significant number of the sub-prime borrowers were able re-finance their mortgages; 4) as a percentage of the overall, global financial markets, sub-prime residential securities are a relatively small segment (according to Ken Goldstein, an economist for the Conference Board, in a recent CNNMoney.com article, sub-prime makes up only 10% to 15% of a $10 trillion mortgage market and of that, only some 15% is at risk); 5) a portion of these sub-prime borrowers were investors with multiple loans who were stuck with too much inventory rather than primary homeowners; 6) although everyone is in agreement that housing sales will slow, many of the construction job losses associated with reduced housing starts have been absorbed by the economy; and 7) a total housing market collapse is generally triggered by people losing jobs in large numbers, which is not happening.Against this, the pessimistic economists point to the impact that reduced customer spending from higher home payments and reduced home equity (thanks to substantial drops in home prices) will have on the economy. However, as one economist noted at a recent commercial real estate event, the economy was already moving out of the “consumer spending” phase and into the “business expansion” phase and is not as dependent on consumers to keep it going. He mentioned that the “massive” drops in the number of home sales are just returning us to what were considered great levels prior to the boom (i.e. we have been spoiled). Also, people need to be in fear of losing their jobs and not see their income growing to really cut back on spending. Neither of these is the case and the Conference Board recently reported that consumer confidence is at a six-year high.What does all of this mean for your business? If we follow the path of the optimistic economists as I expect we will, this means that everyone is going to be forced to live with a spike in the cost of money for the short-term (probably three to six months) and real difficulty finding funding for less-than-perfect-credit businesses or higher-risk ventures until the markets calm themselves.Deals that were tough to do two months ago may not even get out the loan officer’s in-box and even the easier deals will take longer to fund. Lenders will want to prove to their investors that they are doing all necessary due diligence and will be sure to tighten their standards. It will be more important than ever to prepare a good, clean package that contains no surprises.As the market corrects in the long-term, there will be more news of sub-prime loan delinquencies in 2008 as another $500 billion+ of “teaser-rate” loans reset to market and it would not be surprising to hear that a few hedge funds and private equity firms have closed shop. However, these are now known problems and, unless there are more surprises, the market will adjust for them in advance.You can expect interest rates to be higher than they were prior to the sub-prime problem on average (it is more likely that lenders and investors will price more appropriately for risk) and that the more stringent lending requirements will remain in place. It will mean a need to plan further ahead as deals will take longer to fund. The tougher deals will be possible, but they will pay more of a risk premium and face much more attention than many in that market have been accustomed to receiving.However, we should move out of this “liquidity squeeze” and good deals with good packages will continue to move forward, albeit with a bit more scrutiny.
How To Advertise Your Home Business The Smart Way
When you start a new home business, it seems like you are the only one out there that is lost inside millions of other home business owners. You seem to not know what to do to get out of that pile so you can be seen. Well, many people advertise their home business to get out of that pile. In that pile without advertising, there is one percent chance to be seen. Some people like to advertise now and some like to advertise later due to budget problems. But advertising do take time and money.Advertising may cost a lot. It depends where you advertise your business. Some is expensive and some options are cheap. Even though you have the money to advertise, you have to do some research before you do so. Do not advertise anywhere and spend a lot of money, you might not get the result you want. Learn these information I am about to give you, you will learn how to advertise with or without a budget.The first way to advertise is with the newspaper. When you advertise in the newspaper, remember to find newspapers with the amount of twenty thousand plus circulations and what kind of people lives in that city. Do not aim for the highest circulations that there is because the higher the circulations the higher the expense. Aim for the mid circulation newspapers and you will find cheep ads placements. Aim for many different states, different states have different prices. Call up to a few newspapers companies and ask them for the price to place ads for the amount of lines you need and which section of the newspaper you want your advertisement in.Most of the time you’ll use a 3 line ad, some may limit you to how many words per line or all three lines totaled up. If you go over, you will be charged more. If the newspaper staff is pretty helpful, ask them for their main line so you can get back to them right away. If the staff wants to control you and gives you a hard time, call up again and find a new staff to work with you. If it is the same old staff on the phone, no need to work with that company.When you find out all the prices of the newspaper company that you are aiming for, you call them back and place the advertisement. Place the ads for about three weeks straight if it is cheap or once a week for three weeks. Here are the days that are best to place ads, Sunday, Monday, and Wednesday. Those days’ works for me but you can choose your own days.You want some way to keep track of the newspapers to see which one is rolling in customers and which one is not. If you have a website, get a few different URLS, one for each different newspaper. Now you can see which newspaper is helping you and which is not. For the not one, pick out another newspaper company and discard the old one. It takes time to find one that works perfect for you. Give it a little time and you will be successful in newspaper advertising for your home business.The second way to advertise is with business cards. Why business cards? They are easy to carry and pick up. When you make a business card, you will fill it up with your home business information on the front of the card. Remember to make a unique title that attracts people. Now on the back of the card, if you have any important information that you think is valuable, put it there. Other people that receive your card might think the information is also useful. They will be referring back to the card and that means they will see your information each and every time. Your message will get to them sooner or later as long as they still have that card.The third way of advertising is flyers. Flyers are cheap and effective. On the flyer, put a unique title and information that will attract your prospects. Next, remember to put your website and your business or eight hundreds number on that flyer. The best way to put flyers is on cars or put them in mail boxes. I love using white papers and black words. Be sure not to put your advertisement on papers or ink that is hard to read. Many people do not want something hard to read. Make your flyer easy to read for people. This will help you convert more prospects.Remember that there is one percent of the people you pass flyers to will not like what you gave them. They might call you and leave you a nasty message or send a nasty email. If you get those, just delete them. Do not deal with them or try to call them back. Just let it be and ignore them. By doing this you will be successful in your business, do not let negativity get to you.Fourth way of advertising is pay per click. Pay per click is expensive depending on what keyword you want to advertise in. The best way to learn pay per click is to buy an e-book. You do not want to go through learning it yourself. Someone has already been through that road. Let that person show you the way of success in pay per click advertising. Time is money! Learn it the easy way to save you time and money. If you want to learn it yourself, it is expensive. It is more expensive than buying that e-book.The last way of advertising is free advertising. Where? Free advertising is everywhere on the Internet. There are many websites out there that let you put your ads on their sites. Like forums, some classified websites, and craigslist have free advertising. When you find one, put your advertisement on their website to get more traffic to your home business website. Well, free advertising is better than no advertising at all. Free advertising is a good way to start if you have a budget.There are many advertising methods out there, even methods that you have not heard of before. Just play around with it a little longer, other methods will come to you sooner or later.
The Many Benefits of Mortgage Finance Loan
Many people dream of owning their own houses, cars and properties. At times, a good mortgage finance loan plan can help one in realizing this goal. Any home or car buyer will agree that mortgage finance have offered more choices. With more choices, one can also have more options to compare to come up with a better loan suitable to him or her.Before deciding on a finance mortgage loan, ask if you can afford to pay it off within the given amount of time. Also, choose a good financial institution that can best assist you with your loan. Find out also which ones offer the best deals, the less interest and whose reputation in this type of financing and mortgage loan is beyond question.Where to Acquire a Good Mortgage LoanMost institutions that specialize in this type of financing are known as thrift associations. In the earlier times, these types of financial institutions were in demand because they offer various mortgage products. Most of the lenders operate in such a way that they deposit several savings of their savers and then utilize the money to enter into a certain kind of mortgage.Later on, as mortgage financing was in disarray, mortgage finance bankers replaced thrift institutions in terms of mortgaging, deposits and savings schemes. They specialize in initiating loans and then offering them to prospect investors may these be homebuyers, car purchasers or entrepreneurs.Mortgage buyers are still in demand, especially for consultation purposes. This is because they have great connections with lending institutions which places them in a better position to offer financial advice.In this modern age, the cyberspace is also a credible source of information for arriving at a final decision in getting a mortgage loan. The internet is a fast means of having access on any data regarding mortgage finance loan.How Can You Get a Mortgage Finance Loan?As a general rule, people who have good paying standing with any bank gets a loan with much ease and less hassle. If you have an excellent credit standing, most likely you will get a full loan that will cover the price of the house, car or property.People with poor credit can still get a loan, but on different terms. First time buyers and those with pending debts can still acquire a loan under different program paying schemes laid down by the financial institution concerned.What is also new regarding mortgage loans is that it can now be approved online. You can do away with very strict approval by simply visiting the website of the financial institution you wish to transact with.How Does One Qualify For a Loan?As discussed earlier, a person with good credit history best qualifies for a loan. After which, the company scrutinizes your bank statements, employment status, and credit scores. Upon verifying your documents, the financial institution will inform you of your eligibility forth loan. Take note that interest rates vary with each financial institution. Loan application is preferred online, but if you are not comfortable with this you can also process it offline or directly with the financial institution. GP